Three tips to help you design the ultimate roller banner
Whether you’re heading to an exhibition or trade show, or you have a stall booked at a school or university, roller banners are great advertising tools. Of course, in order to be both noticeable and memorable, you’ll have to have an excellent design. Here are our three favourite tips and tricks for creating brilliant roller banners:
Colours and photos
Images and bright colours can be fantastic in drawing attention to your stand. Just ensure that any pictures you use are of high quality, and are large enough to be seen from a distance. Though a photo may look great on your website, it will likely look poor when blown up to the size necessary for a roller banner. Images should be a minimum of 300 dpi, though 600 dpi is preferable.
It goes without saying that you should ensure that any text can be easily read once printed. Being able to read something on your screen doesn’t necessarily mean that it will be equally legible in print – besides, you already know what it says. Text over an image is generally a bad idea, as is yellow on a white background.
Top to bottom, left to right
When creating your design, think in terms of how people will read your banner – they’ll likely start at the top left corner, then work their way to the bottom right corner. For this reason it is standard practice to situate your logo at the top, with your main message just below it in order to best catch the eyes of potential customers. Finally, contact details should be placed towards the bottom.
Lastly, don’t overdo it!
There are a number of people who unfortunately try to cram as much information and photographic content as they physically can onto posters and banners – don’t be one of these people! Including your contact information means that even if a potential customer is unable to speak to a representative at the stand, they will be able to find more information if they are interested. Including too much information is off-putting, and unlikely to attract potential clients. Leaving blank areas is more than acceptable.